CASH PROOF YOUR PRACTICE IN 2021; Digital marketing for Healthcare professionals – with Basil Adriaanse – via zoom meeting; 4th, 11th, 18th and 25th May 2021

Digital marketing for Healthcare professionals

Presented by Basil Adriaanse

Practice owner since 2011 with 5 practices, SASP Physiofocus representative 2018 – 2020, Director at Social Medical

A deep dive into how to ethically, effectively and profitably market you practice in 2021

MOST MEDICAL PROFESSIONALS ARE SCARED TO VENTURE INTO THE WORLD OF ONLINE MARKETING.

This webinar series will show you how to bring 5-10 new patients to your doors every week in a manner that adds to the integrity of your practice and brand and does not detract from it.

Course times : 5pm-8pm South African time for modules 1 – 4.

MORE INFO

CASH PROOF YOUR PRACTICE IN 2021 – with Basil Adriaanse – via zoom meeting

Digital marketing for Healthcare professionals

A deep dive into how to ethically, effectively and profitably market you practice in 2021 – Making professional services known for medical professionals is a draughting and misunderstood topic. The HPCSA guidelines can sometimes lead to misinterpretation and incorrect implementation of the rules. This can cause distress for private practice owners as digital marketing is an integral part of making services known in today’s online society but health professionals struggle to know what can and cannot be done. This course will seek to address the divide of knowledge and provide relevant information on the HPCSA rules regarding digital marketing and social media as well as ethical strategies to grow a healthcare practice.

MOST MEDICAL PROFESSIONALS ARE SCARED TO VENTURE INTO THE WORLD OF ONLINE MARKETING.

This webinar series will show you how to bring 5-10 new patients to your doors every week in a manner that adds to the integrity of your practice and brand and does not detract from it.

Doing this course will put you in the top 10% of practice owners in terms of marketing know how.

FUTURE PROOF YOUR PRACTICE SUCCESS.

After completing this course you will likely be the only person in your area who has this knowledge, for now atleast.

Webinar 1: Your patient and your practice – branding and positioning your practice.

YOUR PRACTICE

In order to tell others about your services, you first need to look at what it is your are serving. Many practitioners can’t tell anyone what they do in 10 seconds or less. You will get clear on your brand message after this webinar.

YOUR PATIENT

Understanding who you serve is just as important. You do not have any chance of attracting the right patient if you can’t identify them or worse still, can’t communicate with them. We share with you our patient avatar formula.

Webinar 2: The rules of the game. Medical marketing communication and copywriting.

UNDERSTAND YOUR RIGHTS TO MAKE YOUR SERVICES KNOWN

There are many misconceptions with regards to advertising for a medical practices and the terms canvassing and touting are often used incorrectly. Finally, demistify these terms and unlock your practice potential

UNDERSTAND HOW TO TALK ONLINE

In order to grab the attention of potential clients you have to make sure your “copy” or language, jumps out at them. Turns out the best way is also the most ethical way. Learn about the medical copywrite blueprint.

Webinar 3: Content creation for medical professionals

CREATE AUTHENTIC CONTENT

Learn how to create authentic, meaningful, powerful and strategic content that is not salesy and actually converts posts into patients

BECOME A MEDICAL INFLUENCER WITHOUT DANCING

Learn how to become the authority in your local community and leverage the online marketplace to make your practice the busy place it ought to be.

Webinar 4: Digital Marketing Fundamentals

UNDERSTAND WHATS POSSIBLE WITH DIGITAL MARKETING

You will likely be the first person in your location to do digital marketing at this level once you have attended this webinar. Learn what the top practices globally are doing to grow in 2021.

UNLEASH THE FLOODGATES

Put together all you have learned and start you journey to a busy and thriving practice. You will learn the 3 step formula to attracting, nurturing and ultimately gaining the trust of patients to create a successful practice.

Learning Outcomes:

After this series you will be able to :

• Build a ethical marketing plan
• Compile a detail patient demographic and avatar
• Understand how to market safely and ethically online
• Write and compile effective “copy” language that build practice reputation.
• Create content that is native to your practice DNA and creates a following in your local area.
• Learn the fundamentals of whats possible with digital marketing platforms like Google, Facebook, Instagram, YouTube, Linked-in and Email.
• Get access to the 3 stage formula for turning posts into patients

How To Book This Course:

• Step 1: Create an account; register your details here or click on the ‘Members Area’ button on the top menu: we need your details in order to reserve your seat and email you the preliminary materials for the course – PS; please note that registering your details does not book you onto the course – you need to follow step 2 below.

• Step 2: Book your place; Once you have registered your details, come back to this course webpage to submit your booking below and choose your payment method; to book, click on the Submit button below.

• Step 3: Choose and make your payment method below; Payment by Bank Transfer: If you wish to pay via a bank transfer, simply follow the payment details on the proforma invoice that has been emailed to you now that you have made your booking. Payment by PayPal or Credit Card: Click the “Buy Now” Paypal button above to pay via PayPal or Credit Card. You are now booked and will receive a confirmation email shortly!

View the course times:

• Course times : 5pm-8pm South African time for modules 1 – 4 – please check your local times.